Seriously Fun since 1976

Alpine was established in 1976 at our current Banner Elk, NC location.
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In 1976, skiing was a new sport in the south. 75% of our customers were first time skiers. Over the years Alpine has introduced tens of thousands of people to skiing and snowboarding.
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We currently have 6 stores in three states and employ 140+ people  in the winter months.
Ski Industries of America has twice recognized Alpine as Retailer of the Year in the Southeast. Readers of SKI magazine have chosen Alpine as one of the Top 60 shops in North America 4 times.
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Our goal is to bring the best of skiing and snowboarding to our customers, and provide world class service.
1976 opened in Banner Elk, NC
1978 opened in Charlotte, NC
1980 opened in Raleigh, NC
1987 opened in Columbia, SC
1988 opened in Knoxville, NC
1988 opened in Kingsport, NC
1988 opened Beech Mountain, NC
1990 relocated Columbia SC store to Greenville, SC
1994 relocated Kingsport, TN to Johnson City, TN

Thank you for your support in making the last 5 decades seriously fun!