The best brands handpicked from experience.

We get that question a lot. In today's environment, it's fair. But every time we consider it we always return to this: buying gear this technical and nuanced online is just a setup for a bad experience.

When you buy boots at Alpine, we get to see your foot. We notice the spot on your instep that might need a shell adjustment. We hear your experience level and goals and are able to cater a recommendation to them. You're able to touch, feel, and try on those new goggles to see what feels best on your face. You're able to try on that new Gore-Tex shell and decide on a layering strategy in store.

All of that to say, we still think skiing and snowboarding is experienced best in a shop that can provide the nuance that can be the difference between a good day on the hill and a great one.

We're so confident in our in-store experience that we offer a Boot Fit Guarantee — because after seeing you in person, we know we can make our recommendations work best for you. If we can't make your boots work, we'll replace them.

Lastly, it's rare if ever that there are better prices online than what we offer in store.